Australia Post postage options
You don't need to know which Australia Post product fits your mail-out. We choose the most cost-effective option for every job based on your timeline, content, and volume — and explain the choice if you want to know.
If you'd like an overview, here's how the main bulk-mail products work.
Promo Post
For promotional and marketing mail in volume.
- Minimum lodgement: 4,000 pieces.
- Weight up to 125g per piece.
- Size: minimum 88 × 138mm, maximum 130 × 240mm.
- Maximum thickness: 5mm.
- Cost-effective for promotional content delivered with bulk discounts and full barcoding.
A useful planning insight: the rate threshold for Promo Post lands at a bit over 3,000 recipients. If your prospect list is just under that number, growing it to 4,000 often costs only the marginal printing and inserting — the postage rate kicks down at the same time. Worth a thought when you're sizing a campaign.
PreSort Letters (Regular and Priority)
For transactional and general mail in volume.
- Minimum lodgement: 300 pieces.
- Each piece needs a printed DPID barcode (we add this during data processing).
- Off Peak, Charity Mail and Registered Post can be combined with PreSort.
- Suited to one-off or irregular mail-outs from 300 to 100,000+ pieces.
This is the workhorse postage tier for account statements, invoices, payment reminders, renewal notices, donor appeals and the like.
PrintPost
For organisations distributing periodicals — newsletters, magazines, member publications.
- Two streams: large-circulation (tens of thousands per week) and small-association (under 1,000 pieces per lodgement).
- Requires an application to Australia Post for pre-approval. We can guide you through the application or, where eligible, lodge under our existing PrintPost arrangement.
Unaddressed Mail (UMS)
Letterbox-drop distribution that doesn't carry the recipient's name.
- Targeted by suburb, postcode, or radius.
- Useful for community and promotional mail where geographic coverage matters more than recipient-by-recipient targeting.
Charity Mail
For registered charities lodging in volume — meaningful postage discounts on donation appeals and supporter communications.
If you're a registered charity, mention it when you brief us. We'll set the lodgement up under Charity Mail where eligible, so you don't pay regular bulk rates by default.
We pick, you confirm
For every job we run, we tell you upfront which postage tier we're recommending and why. If you'd rather a different tier — faster delivery, different audit trail, particular reporting requirement — say so and we'll explore the alternative.