Maybe now isn’t the right time to be writing a blog, especially since I’m very new to blog writing and don’t feel 100% comfortable doing it. But one thing I can take comfort in is the fact that not many (if any) people will be reading them. I’ve seen the google site statistics.
All jobs have bad days and not all bad days are bad. Having a difficult day is an opportunity or an invitation to learn something new, change something about yourself or do something differently. Today was all three.
With the rebranding, the new website, online shop and various other projects I have going not only for the business but also around the home with many unfinished renovations still in progress, I can find myself time poor, and that’s even when I am working more than twelve-hour days and weekends are an opportunity to catch up on and hopefully finish old projects.
I believe a strong commitment to custom satisfaction can also be a detriment. I can’t help but help a potential client with their small mail out, especially if it might mean more work further down the track. Other businesses in my industry could easily draw the line here because they are going after the biggest of the biggest mail outs.
Overall, I have no issue with taking on small mail outs, I enjoy them and the large mail out’s equally because the outcome is always the same; another happy customer. However, there are times when I get a string of small mail out’s and they carry on for months and don’t appear to be going anywhere. Conversations are forgotten, emails are lost and there is a break down in information. Sometimes you must start over from the beginning when a mail out has stagnated.
This is a great investment of my time and energy and for the most part a lot of those smaller mail outs just don’t eventuate. This is in part my fault as I rarely follow them up especially when I am busy with other work; these small mail outs just simply get forgotten about.
A lot of the time I’m not making any profit from these mail outs, in fact if I cared to crunch the numbers I am certain that they would be costing me time and money to undertake. But I’m not concerned about that at this point. What is important here is an opportunity to build a relationship with a new customer. And that’s the investment that you must be willing to make.
Now economies of scale say that if I inundated with small mail outs, the opportunity for me to undertake all the work, given the time they take, would be limited simply based by not having infinite time by wish to complete them. But until then I am more than happy to help any customer with any amount of mail, especially so if we can forge a long-term relationship and grow our businesses together.